Today’s digital technologies have profoundly changed the way people communicate and work. As a result, consumers also have a different relationship with the brand. Companies have had to adapt their strategies.
Digital transformation serving the customer experience
Since the arrival of digital, the consumer wants to receive quick returns from companies. Indeed, today, in a few clicks, it is possible to find the information we are looking for a brand or a product that we want to get. The level of requirement of the consumer has become important on the Internet or in store. Depending on his experience with the brand, he will be loyal to the company or will go to the competition.
The digital transformation therefore places the consumer at the center of the companies’ strategy in order to conquer it or to retain it. Instantaneity, mobility and customization are becoming the new business standards. Digital disrupted some markets by changing in depth the uses and expectations of customers. The new “big” like Airbnb or Uber have used technology to change the experience of the trip. They develop innovative and mobile services to stay competitive.
Digital transformation redefines business ecosystems
In order to meet the challenges of this digital transformation, companies have to innovate ever faster. Finding reliable partners and scalable and flexible solutions is sometimes a long and complicated path for organizations that do not have the internal knowledge to judge and evaluate the offers. It is therefore necessary to test your partners on one-off projects before choosing them for longer missions, and once the trust is in place consolidate this relationship over time.
Digital transformation revolutionizes corporate culture
Technology is evolving faster than men. The challenge is to constantly “transform” the employees of the company. However, executives or employees who have long been used to closed vertical management find it difficult to adapt to a type of horizontal management open to the outside world. There is some resistance from older generations that can block collaborative exchanges.
In short, digital offers opportunities for companies to optimize the customer experience, but also the employability and job satisfaction of its employees. The digital transformation, if accepted and handled well by all the employees of a company, is one of the most important factors of the success of a company.